October 13, 2016
By: Amanda Trievel
CoverGirl breaking industry image with the first male model
On October 11, CoverGirl announced their first male model for the new mascara, “So Lashy!” Instagram star, makeup artist, and Youtuber James Charles is a 17-year old living out one of his biggest dreams. He is breaking history being the first male model for CoverGirl.
You might recognize Charles from his senior class photos that went viral. He brought his own right light to the photo session do-over after he didn’t like the way the originals turned out.
Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl photoshoot. CoverGirl said in a statement that it aims to bring on “boundary-breaking” brand representatives.