May 3, 2018
By: Madeline Shuler
Blake Lively has wiped her Instagram account clean.
The actress’s profile is followed by over 20.4 million followers but now it only follows 24 people.
And all of them are named Emily Nelson.
Her IG profile no has one line that says, “What happened to Emily?”
This purge is likely part of a viral campaign ahead of her upcoming thriller ‘A Simple Favor’.
Lively stars along side Anna Kendrick and Linda Cardellini.
In the film, Kendrick portrays a mommy vlogger who is on the hunt to uncover the truth about the disappearance of her best friend Emily, played by Lively.
Her character’s name is Emily Nelson from a novel by Darcey Bell which the movie is based on.
We’ll see what happens to Emily and Lively’s Instagram when the film hits theaters on September 14th.