By Dani Banda
The shares of Nike fell three-percent Tuesday as calls to boycott the company trended on twitter.
Nike selected former San Francisco 49ers quarterback, Colin Kaepernick, as the face of the 30th anniversary of its iconic “just do it” campaign.
Kaepernick shared the photo on twitter Monday, with the quote “believe in something. Even if it means sacrificing everything.”
In August 2016, he started the controversial movement of kneeling during the United States national anthem to protest racial injustice.
After Nike’s ad reveal, some customers are promising to stick by the company, while others have shared photos online of them destroying their Nike-wear to protest.
According to media reports, Nike is doubling down on its new controversial Colin Kaepernick ad campaign, by airing his ad during the NFL season opener game tonight.