By: Megan Talley
SEATTLE – Payless made a bold marketing move this week.
The company opened a fake luxury store called “Palessi,” and filled it with the brand’s inexpensive footwear. Various fashion influencers were invited to shop at the fake store, with some paying hundreds of dollars for shoes typically costing $40.
Customers were shocked to learn the shoes were actually from Payless because of how elegant and sophisticated the shoes were.
The fake store made $3,000 in sales in just three hours.
Buyers eventually got their money back, and free shoes for their trouble.